1

Mood States and Consumer Behavior: A Critical Review

Year:
1985
Language:
english
File:
PDF, 769 KB
english, 1985
2

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Year:
1985
Language:
english
File:
PDF, 1.24 MB
english, 1985
4

Low Involvement Strategies for Processing Advertisements

Year:
1985
Language:
english
File:
PDF, 1.93 MB
english, 1985
5

Sponsorship: An Important Component of the Promotions Mix

Year:
1987
Language:
english
File:
PDF, 1.28 MB
english, 1987
6

Mood States and Consumer Behavior: A Critical Review

Year:
1985
Language:
english
File:
PDF, 1.40 MB
english, 1985
7

Sponsorship: An Important Component of the Promotions Mix

Year:
1987
Language:
english
File:
PDF, 1.51 MB
english, 1987
8

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Year:
1983
Language:
english
File:
PDF, 699 KB
english, 1983
10

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Year:
1983
Language:
english
File:
PDF, 466 KB
english, 1983